She also led the launch of new product offerings, such as video, live streaming, and Campaign Impact Measurement, as well as national branding campaigns for Intersection. She will also represent Intersection on the OAAA Marketing Committee.Īs SVP of Marketing at Intersection, Raphael developed the go-to-market strategy for the launch of new markets, including Austin, Portland, Los Angeles, and the retail media partnership with Hudson Yards. Promoted from her role as Senior Vice President of Marketing, Raphael’s new responsibilities as CMO will be leading all B2B and consumer marketing initiatives, including sales marketing, product marketing, branding, and content. “I am thrilled to have Esther and CiCi join our leadership team, as I know their combined leadership experience, passion for innovation, and commitment to drive the growth of our people, will help us achieve our ambitious vision.”Ī recognized leader in marketing and branding, Esther Raphael has a proven track record for creating groundbreaking integrated programs that engage audiences and drive revenue for leading national advertisers. “It’s more important than ever that we have the right talent in place to drive our vision and and lead our teams as we embark on the next phase of growth at Intersection.” said Ari Buchalter, Chief Executive Officer at Intersection. Raphael and Holloway will report to CEO Ari Buchalter and will help drive Intersection’s growth as it expands its media, content, and ad tech solutions in major markets across the US and enables advertisers to connect with audiences in public spaces more effectively. New York, NY – Octo– Intersection, the leading smart cities media and technology company, today announced the promotion of Esther Raphael to Chief Marketing Officer (CMO) as well as the hiring of Ci Ci Holloway as Senior Vice President of People.
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